I miss catalogs - of all types. I've never seen a Peterman catalog - so I checked out the link to Lady Meux's Lawn Dress. What a classy treat. Thanks for sharing! A good & fun read. - David Hodge

Smartphones would not exist for another decade; customers placed orders by telephone or snail mail. When the catalog arrived in those days of yore, employees took coffee breaks and read the crisp, lush, and vivid stories to their co-workers. The copywriter’s enthusiasm turned The Little Black Dress into high drama.
What the Little Black Dress Can Teach Us About Copywriting
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Jane Keathley
David Hodge
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May 22, 2023
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I miss catalogs - of all types. I've never seen a Peterman catalog - so I checked out the link to Lady Meux's Lawn Dress. What a classy treat. Thanks for sharing! A good & fun read.
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Written by David Hodge1.7K Followers
·1K Following
Retired Navy Musician, I'm now a Community Relations Manager in Pearl Harbor. I'm also a woodworker and a guy that's always putting something together.
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